Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016878 | Toast | $139.92 | $3.64 | $136.28 | 2026-03-31 23:02:27 |
| TXN-01016652 | Toast | $39.43 | $1.03 | $38.40 | 2026-03-31 22:46:53 |
| TXN-01016442 | Toast | $99.51 | $2.59 | $96.92 | 2026-03-31 22:46:24 |
| TXN-01012426 | UberEats | $102.70 | $30.81 | $71.89 | 2026-03-31 22:45:24 |
| TXN-01011164 | DoorDash | $129.44 | $38.83 | $90.61 | 2026-03-31 22:35:09 |
| TXN-01013849 | UberEats | $130.07 | $39.02 | $91.05 | 2026-03-31 22:34:42 |
| TXN-01015566 | GrubHub | $131.99 | $39.60 | $92.39 | 2026-03-31 22:30:59 |
| TXN-01016957 | Toast | $42.07 | $1.09 | $40.98 | 2026-03-31 22:20:50 |
| TXN-01010345 | DoorDash | $112.72 | $33.82 | $78.90 | 2026-03-31 22:16:05 |
| TXN-01013201 | UberEats | $54.47 | $16.34 | $38.13 | 2026-03-31 22:12:18 |
| TXN-01017644 | Toast | $105.29 | $2.74 | $102.55 | 2026-03-31 22:07:10 |
| TXN-01010882 | DoorDash | $156.90 | $47.07 | $109.83 | 2026-03-31 22:04:21 |
| TXN-01009683 | DoorDash | $45.61 | $13.68 | $31.93 | 2026-03-31 21:58:02 |
| TXN-01010634 | DoorDash | $68.14 | $20.44 | $47.70 | 2026-03-31 21:51:28 |
| TXN-01011854 | DoorDash | $85.40 | $25.62 | $59.78 | 2026-03-31 21:48:24 |
| TXN-01013818 | UberEats | $117.31 | $35.19 | $82.12 | 2026-03-31 21:48:00 |
| TXN-01014036 | UberEats | $81.35 | $24.40 | $56.95 | 2026-03-31 21:43:34 |
| TXN-01012939 | UberEats | $77.84 | $23.35 | $54.49 | 2026-03-31 21:43:22 |
| TXN-01019239 | Clover | $134.52 | $3.23 | $131.29 | 2026-03-31 21:42:24 |
| TXN-01018295 | Square | $137.17 | $3.98 | $133.19 | 2026-03-31 21:37:01 |
| TXN-01019999 | Clover | $116.42 | $2.79 | $113.63 | 2026-03-31 21:29:11 |
| TXN-01018509 | Square | $105.91 | $3.07 | $102.84 | 2026-03-31 21:19:29 |
| TXN-01015100 | GrubHub | $51.82 | $15.55 | $36.27 | 2026-03-31 21:18:31 |
| TXN-01013312 | UberEats | $60.30 | $18.09 | $42.21 | 2026-03-31 21:18:13 |
| TXN-01011518 | DoorDash | $129.78 | $38.93 | $90.85 | 2026-03-31 21:17:55 |