Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015223 | GrubHub | $79.10 | $23.73 | $55.37 | 2026-03-31 21:14:03 |
| TXN-01012154 | DoorDash | $77.91 | $23.37 | $54.54 | 2026-03-31 21:05:20 |
| TXN-01019359 | Clover | $80.30 | $1.93 | $78.37 | 2026-03-31 21:04:30 |
| TXN-01012945 | UberEats | $69.79 | $20.94 | $48.85 | 2026-03-31 20:56:18 |
| TXN-01017520 | Toast | $138.03 | $3.59 | $134.44 | 2026-03-31 20:53:35 |
| TXN-01010287 | DoorDash | $134.56 | $40.37 | $94.19 | 2026-03-31 20:50:20 |
| TXN-01012936 | UberEats | $151.88 | $45.56 | $106.32 | 2026-03-31 20:48:46 |
| TXN-01019102 | Square | $40.35 | $1.17 | $39.18 | 2026-03-31 20:47:28 |
| TXN-01015837 | Toast | $76.50 | $1.99 | $74.51 | 2026-03-31 20:43:23 |
| TXN-01018601 | Square | $110.68 | $3.21 | $107.47 | 2026-03-31 20:42:33 |
| TXN-01009453 | DoorDash | $126.68 | $38.00 | $88.68 | 2026-03-31 20:41:19 |
| TXN-01012230 | DoorDash | $88.31 | $26.49 | $61.82 | 2026-03-31 20:39:45 |
| TXN-01015924 | Toast | $91.90 | $2.39 | $89.51 | 2026-03-31 20:38:41 |
| TXN-01017497 | Toast | $109.36 | $2.84 | $106.52 | 2026-03-31 20:35:41 |
| TXN-01011619 | DoorDash | $135.95 | $40.78 | $95.17 | 2026-03-31 20:34:44 |
| TXN-01017589 | Toast | $45.75 | $1.19 | $44.56 | 2026-03-31 20:25:09 |
| TXN-01017410 | Toast | $105.76 | $2.75 | $103.01 | 2026-03-31 20:24:40 |
| TXN-01019654 | Clover | $87.70 | $2.10 | $85.60 | 2026-03-31 20:22:08 |
| TXN-01012106 | DoorDash | $102.15 | $30.64 | $71.51 | 2026-03-31 20:19:39 |
| TXN-01014109 | UberEats | $128.40 | $38.52 | $89.88 | 2026-03-31 20:19:27 |
| TXN-01013629 | UberEats | $124.69 | $37.41 | $87.28 | 2026-03-31 20:18:21 |
| TXN-01014887 | GrubHub | $130.17 | $39.05 | $91.12 | 2026-03-31 20:14:42 |
| TXN-01016130 | Toast | $121.29 | $3.15 | $118.14 | 2026-03-31 20:11:19 |
| TXN-01009525 | DoorDash | $127.86 | $38.36 | $89.50 | 2026-03-31 20:09:21 |
| TXN-01014619 | UberEats | $63.24 | $18.97 | $44.27 | 2026-03-31 20:07:09 |