Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018634 | Square | $61.61 | $1.79 | $59.82 | 2026-03-31 20:06:57 |
| TXN-01009855 | DoorDash | $59.43 | $17.83 | $41.60 | 2026-03-31 20:04:14 |
| TXN-01009784 | DoorDash | $99.45 | $29.84 | $69.61 | 2026-03-31 19:57:13 |
| TXN-01019883 | Clover | $131.22 | $3.15 | $128.07 | 2026-03-31 19:56:59 |
| TXN-01015156 | GrubHub | $121.20 | $36.36 | $84.84 | 2026-03-31 19:50:23 |
| TXN-01012994 | UberEats | $61.50 | $18.45 | $43.05 | 2026-03-31 19:46:33 |
| TXN-01017906 | Square | $56.14 | $1.63 | $54.51 | 2026-03-31 19:45:24 |
| TXN-01015610 | GrubHub | $132.61 | $39.78 | $92.83 | 2026-03-31 19:43:22 |
| TXN-01014154 | UberEats | $139.86 | $41.96 | $97.90 | 2026-03-31 19:39:16 |
| TXN-01018916 | Square | $48.22 | $1.40 | $46.82 | 2026-03-31 19:37:32 |
| TXN-01019603 | Clover | $95.55 | $2.29 | $93.26 | 2026-03-31 19:37:06 |
| TXN-01013309 | UberEats | $86.20 | $25.86 | $60.34 | 2026-03-31 19:34:23 |
| TXN-01011550 | DoorDash | $128.36 | $38.51 | $89.85 | 2026-03-31 19:33:26 |
| TXN-01017485 | Toast | $39.31 | $1.02 | $38.29 | 2026-03-31 19:31:56 |
| TXN-01009569 | DoorDash | $80.17 | $24.05 | $56.12 | 2026-03-31 19:29:01 |
| TXN-01016842 | Toast | $103.73 | $2.70 | $101.03 | 2026-03-31 19:28:04 |
| TXN-01012755 | UberEats | $97.43 | $29.23 | $68.20 | 2026-03-31 19:26:59 |
| TXN-01018243 | Square | $111.63 | $3.24 | $108.39 | 2026-03-31 19:23:24 |
| TXN-01012425 | UberEats | $144.45 | $43.33 | $101.12 | 2026-03-31 19:21:51 |
| TXN-01013304 | UberEats | $106.56 | $31.97 | $74.59 | 2026-03-31 19:19:38 |
| TXN-01010089 | DoorDash | $45.53 | $13.66 | $31.87 | 2026-03-31 19:18:29 |
| TXN-01011051 | DoorDash | $159.35 | $47.80 | $111.55 | 2026-03-31 19:15:28 |
| TXN-01014111 | UberEats | $117.26 | $35.18 | $82.08 | 2026-03-31 19:13:58 |
| TXN-01017279 | Toast | $79.05 | $2.06 | $76.99 | 2026-03-31 19:10:30 |
| TXN-01013147 | UberEats | $63.40 | $19.02 | $44.38 | 2026-03-31 19:06:33 |