Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011705 | DoorDash | $75.44 | $22.63 | $52.81 | 2026-03-31 19:06:18 |
| TXN-01017269 | Toast | $51.53 | $1.34 | $50.19 | 2026-03-31 19:06:02 |
| TXN-01017957 | Square | $124.68 | $3.62 | $121.06 | 2026-03-31 19:03:35 |
| TXN-01013115 | UberEats | $150.98 | $45.29 | $105.69 | 2026-03-31 19:02:47 |
| TXN-01013111 | UberEats | $67.87 | $20.36 | $47.51 | 2026-03-31 19:02:46 |
| TXN-01015968 | Toast | $62.05 | $1.61 | $60.44 | 2026-03-31 19:00:42 |
| TXN-01019969 | Clover | $104.18 | $2.50 | $101.68 | 2026-03-31 18:58:54 |
| TXN-01014497 | UberEats | $155.92 | $46.78 | $109.14 | 2026-03-31 18:58:49 |
| TXN-01010308 | DoorDash | $118.87 | $35.66 | $83.21 | 2026-03-31 18:57:41 |
| TXN-01010530 | DoorDash | $137.79 | $41.34 | $96.45 | 2026-03-31 18:57:40 |
| TXN-01017626 | Toast | $134.35 | $3.49 | $130.86 | 2026-03-31 18:56:29 |
| TXN-01010069 | DoorDash | $153.68 | $46.10 | $107.58 | 2026-03-31 18:52:33 |
| TXN-01015170 | GrubHub | $120.54 | $36.16 | $84.38 | 2026-03-31 18:51:38 |
| TXN-01019340 | Clover | $95.00 | $2.28 | $92.72 | 2026-03-31 18:49:23 |
| TXN-01013394 | UberEats | $45.24 | $13.57 | $31.67 | 2026-03-31 18:48:27 |
| TXN-01013373 | UberEats | $148.78 | $44.63 | $104.15 | 2026-03-31 18:48:20 |
| TXN-01014287 | UberEats | $137.76 | $41.33 | $96.43 | 2026-03-31 18:47:58 |
| TXN-01012348 | UberEats | $85.13 | $25.54 | $59.59 | 2026-03-31 18:46:54 |
| TXN-01018070 | Square | $71.94 | $2.09 | $69.85 | 2026-03-31 18:43:52 |
| TXN-01011914 | DoorDash | $48.74 | $14.62 | $34.12 | 2026-03-31 18:42:19 |
| TXN-01017998 | Square | $98.62 | $2.86 | $95.76 | 2026-03-31 18:42:15 |
| TXN-01013621 | UberEats | $144.30 | $43.29 | $101.01 | 2026-03-31 18:39:37 |
| TXN-01016665 | Toast | $91.97 | $2.39 | $89.58 | 2026-03-31 18:39:24 |
| TXN-01010612 | DoorDash | $148.68 | $44.60 | $104.08 | 2026-03-31 18:39:22 |
| TXN-01015311 | GrubHub | $61.55 | $18.46 | $43.09 | 2026-03-31 18:39:02 |