Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015821 | Toast | $134.95 | $3.51 | $131.44 | 2026-03-31 18:36:52 |
| TXN-01019575 | Clover | $117.30 | $2.82 | $114.48 | 2026-03-31 18:36:14 |
| TXN-01017629 | Toast | $76.58 | $1.99 | $74.59 | 2026-03-31 18:35:24 |
| TXN-01019068 | Square | $74.48 | $2.16 | $72.32 | 2026-03-31 18:31:58 |
| TXN-01015314 | GrubHub | $145.85 | $43.75 | $102.10 | 2026-03-31 18:28:52 |
| TXN-01012219 | DoorDash | $153.12 | $45.94 | $107.18 | 2026-03-31 18:24:49 |
| TXN-01009948 | DoorDash | $156.48 | $46.94 | $109.54 | 2026-03-31 18:22:41 |
| TXN-01014732 | GrubHub | $98.43 | $29.53 | $68.90 | 2026-03-31 18:20:03 |
| TXN-01017025 | Toast | $58.64 | $1.52 | $57.12 | 2026-03-31 18:19:30 |
| TXN-01013278 | UberEats | $120.05 | $36.02 | $84.03 | 2026-03-31 18:18:46 |
| TXN-01012541 | UberEats | $114.42 | $34.33 | $80.09 | 2026-03-31 18:15:25 |
| TXN-01019679 | Clover | $39.91 | $0.96 | $38.95 | 2026-03-31 18:15:04 |
| TXN-01013778 | UberEats | $92.31 | $27.69 | $64.62 | 2026-03-31 18:14:15 |
| TXN-01017576 | Toast | $90.59 | $2.36 | $88.23 | 2026-03-31 18:13:26 |
| TXN-01015363 | GrubHub | $50.58 | $15.17 | $35.41 | 2026-03-31 18:12:45 |
| TXN-01012368 | UberEats | $69.34 | $20.80 | $48.54 | 2026-03-31 18:12:24 |
| TXN-01017768 | Square | $135.46 | $3.93 | $131.53 | 2026-03-31 18:08:24 |
| TXN-01016772 | Toast | $41.07 | $1.07 | $40.00 | 2026-03-31 18:08:02 |
| TXN-01009563 | DoorDash | $85.18 | $25.55 | $59.63 | 2026-03-31 18:06:57 |
| TXN-01016840 | Toast | $140.73 | $3.66 | $137.07 | 2026-03-31 18:06:06 |
| TXN-01016308 | Toast | $100.00 | $2.60 | $97.40 | 2026-03-31 18:05:53 |
| TXN-01015243 | GrubHub | $138.40 | $41.52 | $96.88 | 2026-03-31 18:05:16 |
| TXN-01010764 | DoorDash | $124.11 | $37.23 | $86.88 | 2026-03-31 18:04:42 |
| TXN-01010533 | DoorDash | $156.85 | $47.05 | $109.80 | 2026-03-31 18:03:25 |
| TXN-01019725 | Clover | $43.99 | $1.06 | $42.93 | 2026-03-31 18:02:12 |