Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017976 | Square | $64.09 | $1.86 | $62.23 | 2026-03-31 18:01:30 |
| TXN-01017082 | Toast | $48.60 | $1.26 | $47.34 | 2026-03-31 18:01:00 |
| TXN-01019566 | Clover | $125.51 | $3.01 | $122.50 | 2026-03-31 18:00:41 |
| TXN-01018037 | Square | $43.37 | $1.26 | $42.11 | 2026-03-31 17:57:50 |
| TXN-01015298 | GrubHub | $133.02 | $39.91 | $93.11 | 2026-03-31 17:56:04 |
| TXN-01016797 | Toast | $108.58 | $2.82 | $105.76 | 2026-03-31 17:55:23 |
| TXN-01012687 | UberEats | $86.10 | $25.83 | $60.27 | 2026-03-31 17:55:18 |
| TXN-01016372 | Toast | $85.20 | $2.22 | $82.98 | 2026-03-31 17:54:20 |
| TXN-01015123 | GrubHub | $117.96 | $35.39 | $82.57 | 2026-03-31 17:49:36 |
| TXN-01015685 | GrubHub | $125.73 | $37.72 | $88.01 | 2026-03-31 17:47:39 |
| TXN-01020024 | Clover | $65.79 | $1.58 | $64.21 | 2026-03-31 17:44:31 |
| TXN-01010221 | DoorDash | $78.38 | $23.51 | $54.87 | 2026-03-31 17:43:22 |
| TXN-01011077 | DoorDash | $67.81 | $20.34 | $47.47 | 2026-03-31 17:40:36 |
| TXN-01017751 | Square | $118.44 | $3.43 | $115.01 | 2026-03-31 17:37:58 |
| TXN-01011383 | DoorDash | $84.72 | $25.42 | $59.30 | 2026-03-31 17:37:06 |
| TXN-01018668 | Square | $39.53 | $1.15 | $38.38 | 2026-03-31 17:31:24 |
| TXN-01015941 | Toast | $123.37 | $3.21 | $120.16 | 2026-03-31 17:26:24 |
| TXN-01016633 | Toast | $84.77 | $2.20 | $82.57 | 2026-03-31 17:23:05 |
| TXN-01019760 | Clover | $112.91 | $2.71 | $110.20 | 2026-03-31 17:19:43 |
| TXN-01014979 | GrubHub | $102.50 | $30.75 | $71.75 | 2026-03-31 17:19:39 |
| TXN-01010278 | DoorDash | $157.01 | $47.10 | $109.91 | 2026-03-31 17:19:05 |
| TXN-01011997 | DoorDash | $84.24 | $25.27 | $58.97 | 2026-03-31 17:17:35 |
| TXN-01010625 | DoorDash | $80.29 | $24.09 | $56.20 | 2026-03-31 17:15:02 |
| TXN-01011307 | DoorDash | $150.14 | $45.04 | $105.10 | 2026-03-31 17:10:24 |
| TXN-01011950 | DoorDash | $60.57 | $18.17 | $42.40 | 2026-03-31 17:10:18 |