Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011557 | DoorDash | $133.76 | $40.13 | $93.63 | 2026-03-15 13:17:51 |
| TXN-01011194 | DoorDash | $66.54 | $19.96 | $46.58 | 2026-03-15 13:00:26 |
| TXN-01010237 | DoorDash | $51.48 | $15.44 | $36.04 | 2026-03-15 12:59:11 |
| TXN-01010368 | DoorDash | $62.04 | $18.61 | $43.43 | 2026-03-15 12:56:26 |
| TXN-01009550 | DoorDash | $49.29 | $14.79 | $34.50 | 2026-03-15 12:53:47 |
| TXN-01011013 | DoorDash | $133.39 | $40.02 | $93.37 | 2026-03-15 12:45:09 |
| TXN-01011808 | DoorDash | $103.39 | $31.02 | $72.37 | 2026-03-15 12:41:13 |
| TXN-01012169 | DoorDash | $82.00 | $24.60 | $57.40 | 2026-03-15 12:35:45 |
| TXN-01011845 | DoorDash | $139.76 | $41.93 | $97.83 | 2026-03-15 12:29:19 |
| TXN-01012254 | DoorDash | $133.71 | $40.11 | $93.60 | 2026-03-15 12:17:08 |
| TXN-01009366 | DoorDash | $79.47 | $23.84 | $55.63 | 2026-03-15 12:13:50 |
| TXN-01011280 | DoorDash | $146.18 | $43.85 | $102.33 | 2026-03-15 12:13:23 |
| TXN-01010670 | DoorDash | $48.94 | $14.68 | $34.26 | 2026-03-15 12:09:22 |
| TXN-01010313 | DoorDash | $104.38 | $31.31 | $73.07 | 2026-03-15 12:04:50 |
| TXN-01010592 | DoorDash | $137.13 | $41.14 | $95.99 | 2026-03-15 12:02:28 |
| TXN-01009655 | DoorDash | $52.23 | $15.67 | $36.56 | 2026-03-15 11:54:20 |
| TXN-01009739 | DoorDash | $66.46 | $19.94 | $46.52 | 2026-03-15 11:48:36 |
| TXN-01010905 | DoorDash | $116.81 | $35.04 | $81.77 | 2026-03-15 11:36:24 |
| TXN-01010298 | DoorDash | $78.78 | $23.63 | $55.15 | 2026-03-15 11:24:00 |
| TXN-01009405 | DoorDash | $107.06 | $32.12 | $74.94 | 2026-03-15 11:23:06 |
| TXN-01011190 | DoorDash | $157.26 | $47.18 | $110.08 | 2026-03-15 11:15:16 |
| TXN-01012108 | DoorDash | $114.33 | $34.30 | $80.03 | 2026-03-15 11:05:28 |
| TXN-01010033 | DoorDash | $43.76 | $13.13 | $30.63 | 2026-03-15 10:53:16 |
| TXN-01009551 | DoorDash | $136.73 | $41.02 | $95.71 | 2026-03-15 10:52:23 |
| TXN-01009360 | DoorDash | $141.92 | $42.58 | $99.34 | 2026-03-15 10:49:29 |