Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017405 | Toast | $125.60 | $3.27 | $122.33 | 2026-03-31 17:08:59 |
| TXN-01017675 | Toast | $121.82 | $3.17 | $118.65 | 2026-03-31 17:05:12 |
| TXN-01009505 | DoorDash | $98.02 | $29.41 | $68.61 | 2026-03-31 17:02:23 |
| TXN-01014839 | GrubHub | $72.29 | $21.69 | $50.60 | 2026-03-31 17:01:54 |
| TXN-01009373 | DoorDash | $158.49 | $47.55 | $110.94 | 2026-03-31 16:55:55 |
| TXN-01019920 | Clover | $49.42 | $1.19 | $48.23 | 2026-03-31 16:52:35 |
| TXN-01019821 | Clover | $107.06 | $2.57 | $104.49 | 2026-03-31 16:51:32 |
| TXN-01019034 | Square | $50.41 | $1.46 | $48.95 | 2026-03-31 16:49:20 |
| TXN-01009386 | DoorDash | $135.72 | $40.72 | $95.00 | 2026-03-31 16:47:08 |
| TXN-01012243 | DoorDash | $89.69 | $26.91 | $62.78 | 2026-03-31 16:46:36 |
| TXN-01016541 | Toast | $78.87 | $2.05 | $76.82 | 2026-03-31 16:33:53 |
| TXN-01010202 | DoorDash | $137.65 | $41.30 | $96.35 | 2026-03-31 16:27:24 |
| TXN-01010467 | DoorDash | $90.14 | $27.04 | $63.10 | 2026-03-31 16:15:06 |
| TXN-01013688 | UberEats | $136.62 | $40.99 | $95.63 | 2026-03-31 16:08:51 |
| TXN-01010572 | DoorDash | $138.16 | $41.45 | $96.71 | 2026-03-31 16:08:24 |
| TXN-01015888 | Toast | $142.82 | $3.71 | $139.11 | 2026-03-31 16:05:52 |
| TXN-01011139 | DoorDash | $95.36 | $28.61 | $66.75 | 2026-03-31 16:04:17 |
| TXN-01013158 | UberEats | $155.67 | $46.70 | $108.97 | 2026-03-31 15:58:18 |
| TXN-01010733 | DoorDash | $121.94 | $36.58 | $85.36 | 2026-03-31 15:56:55 |
| TXN-01015107 | GrubHub | $115.55 | $34.66 | $80.89 | 2026-03-31 15:45:58 |
| TXN-01019241 | Clover | $53.62 | $1.29 | $52.33 | 2026-03-31 15:45:20 |
| TXN-01011038 | DoorDash | $115.42 | $34.63 | $80.79 | 2026-03-31 15:44:46 |
| TXN-01013295 | UberEats | $87.67 | $26.30 | $61.37 | 2026-03-31 15:42:55 |
| TXN-01019142 | Square | $45.37 | $1.32 | $44.05 | 2026-03-31 15:42:23 |
| TXN-01014555 | UberEats | $155.85 | $46.75 | $109.10 | 2026-03-31 15:37:11 |