Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009777 | DoorDash | $144.88 | $43.46 | $101.42 | 2026-03-31 15:33:40 |
| TXN-01010433 | DoorDash | $45.28 | $13.58 | $31.70 | 2026-03-31 15:29:02 |
| TXN-01012237 | DoorDash | $61.86 | $18.56 | $43.30 | 2026-03-31 15:24:59 |
| TXN-01011959 | DoorDash | $75.52 | $22.66 | $52.86 | 2026-03-31 15:24:18 |
| TXN-01012149 | DoorDash | $69.49 | $20.85 | $48.64 | 2026-03-31 15:19:28 |
| TXN-01012432 | UberEats | $50.70 | $15.21 | $35.49 | 2026-03-31 15:16:49 |
| TXN-01019078 | Square | $67.24 | $1.95 | $65.29 | 2026-03-31 15:16:09 |
| TXN-01016389 | Toast | $99.28 | $2.58 | $96.70 | 2026-03-31 15:04:50 |
| TXN-01020029 | Clover | $128.36 | $3.08 | $125.28 | 2026-03-31 15:03:25 |
| TXN-01019530 | Clover | $101.51 | $2.44 | $99.07 | 2026-03-31 15:00:19 |
| TXN-01015667 | GrubHub | $46.87 | $14.06 | $32.81 | 2026-03-31 14:59:57 |
| TXN-01009764 | DoorDash | $56.69 | $17.01 | $39.68 | 2026-03-31 14:57:15 |
| TXN-01019910 | Clover | $106.12 | $2.55 | $103.57 | 2026-03-31 14:56:57 |
| TXN-01009761 | DoorDash | $81.12 | $24.34 | $56.78 | 2026-03-31 14:53:38 |
| TXN-01014329 | UberEats | $144.18 | $43.25 | $100.93 | 2026-03-31 14:46:45 |
| TXN-01013783 | UberEats | $88.60 | $26.58 | $62.02 | 2026-03-31 14:46:17 |
| TXN-01012005 | DoorDash | $86.31 | $25.89 | $60.42 | 2026-03-31 14:41:19 |
| TXN-01010971 | DoorDash | $118.88 | $35.66 | $83.22 | 2026-03-31 14:36:26 |
| TXN-01013332 | UberEats | $108.23 | $32.47 | $75.76 | 2026-03-31 14:34:06 |
| TXN-01017656 | Toast | $81.47 | $2.12 | $79.35 | 2026-03-31 14:32:01 |
| TXN-01011362 | DoorDash | $45.85 | $13.76 | $32.09 | 2026-03-31 14:30:29 |
| TXN-01011344 | DoorDash | $88.45 | $26.54 | $61.91 | 2026-03-31 14:30:24 |
| TXN-01009685 | DoorDash | $112.52 | $33.76 | $78.76 | 2026-03-31 14:28:32 |
| TXN-01015705 | GrubHub | $137.89 | $41.37 | $96.52 | 2026-03-31 14:27:18 |
| TXN-01009962 | DoorDash | $100.10 | $30.03 | $70.07 | 2026-03-31 14:25:08 |