Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014822 | GrubHub | $108.68 | $32.60 | $76.08 | 2026-03-31 14:24:33 |
| TXN-01019488 | Clover | $105.69 | $2.54 | $103.15 | 2026-03-31 14:21:43 |
| TXN-01013917 | UberEats | $54.43 | $16.33 | $38.10 | 2026-03-31 14:20:49 |
| TXN-01019428 | Clover | $41.67 | $1.00 | $40.67 | 2026-03-31 14:14:58 |
| TXN-01013113 | UberEats | $151.80 | $45.54 | $106.26 | 2026-03-31 14:11:54 |
| TXN-01019506 | Clover | $120.46 | $2.89 | $117.57 | 2026-03-31 14:11:00 |
| TXN-01010458 | DoorDash | $91.67 | $27.50 | $64.17 | 2026-03-31 14:10:18 |
| TXN-01017700 | Square | $98.27 | $2.85 | $95.42 | 2026-03-31 14:10:11 |
| TXN-01019959 | Clover | $63.66 | $1.53 | $62.13 | 2026-03-31 14:10:10 |
| TXN-01012436 | UberEats | $89.70 | $26.91 | $62.79 | 2026-03-31 14:07:34 |
| TXN-01011579 | DoorDash | $85.85 | $25.75 | $60.10 | 2026-03-31 14:04:00 |
| TXN-01018522 | Square | $139.25 | $4.04 | $135.21 | 2026-03-31 14:03:29 |
| TXN-01010940 | DoorDash | $92.63 | $27.79 | $64.84 | 2026-03-31 14:03:20 |
| TXN-01009813 | DoorDash | $98.02 | $29.41 | $68.61 | 2026-03-31 13:57:09 |
| TXN-01009661 | DoorDash | $125.98 | $37.79 | $88.19 | 2026-03-31 13:54:44 |
| TXN-01017568 | Toast | $49.33 | $1.28 | $48.05 | 2026-03-31 13:52:30 |
| TXN-01009759 | DoorDash | $84.86 | $25.46 | $59.40 | 2026-03-31 13:51:19 |
| TXN-01014378 | UberEats | $89.91 | $26.97 | $62.94 | 2026-03-31 13:49:29 |
| TXN-01009585 | DoorDash | $88.18 | $26.45 | $61.73 | 2026-03-31 13:37:04 |
| TXN-01010624 | DoorDash | $49.32 | $14.80 | $34.52 | 2026-03-31 13:31:51 |
| TXN-01010826 | DoorDash | $153.95 | $46.18 | $107.77 | 2026-03-31 13:31:34 |
| TXN-01014501 | UberEats | $138.24 | $41.47 | $96.77 | 2026-03-31 13:29:10 |
| TXN-01011632 | DoorDash | $80.68 | $24.20 | $56.48 | 2026-03-31 13:29:00 |
| TXN-01013700 | UberEats | $65.70 | $19.71 | $45.99 | 2026-03-31 13:28:33 |
| TXN-01014117 | UberEats | $58.90 | $17.67 | $41.23 | 2026-03-31 13:27:07 |