Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019716 | Clover | $104.77 | $2.51 | $102.26 | 2026-03-31 13:26:24 |
| TXN-01012160 | DoorDash | $79.65 | $23.89 | $55.76 | 2026-03-31 13:26:23 |
| TXN-01013050 | UberEats | $141.98 | $42.59 | $99.39 | 2026-03-31 13:26:22 |
| TXN-01009986 | DoorDash | $44.99 | $13.50 | $31.49 | 2026-03-31 13:23:31 |
| TXN-01011180 | DoorDash | $115.15 | $34.55 | $80.60 | 2026-03-31 13:23:16 |
| TXN-01017610 | Toast | $44.97 | $1.17 | $43.80 | 2026-03-31 13:19:02 |
| TXN-01015760 | Toast | $80.95 | $2.10 | $78.85 | 2026-03-31 13:17:59 |
| TXN-01014519 | UberEats | $112.90 | $33.87 | $79.03 | 2026-03-31 13:16:10 |
| TXN-01010877 | DoorDash | $83.71 | $25.11 | $58.60 | 2026-03-31 13:13:55 |
| TXN-01010125 | DoorDash | $97.52 | $29.26 | $68.26 | 2026-03-31 13:11:41 |
| TXN-01016026 | Toast | $56.00 | $1.46 | $54.54 | 2026-03-31 13:11:17 |
| TXN-01016412 | Toast | $142.31 | $3.70 | $138.61 | 2026-03-31 13:09:45 |
| TXN-01019649 | Clover | $102.21 | $2.45 | $99.76 | 2026-03-31 13:08:18 |
| TXN-01018315 | Square | $60.27 | $1.75 | $58.52 | 2026-03-31 13:08:06 |
| TXN-01019548 | Clover | $77.58 | $1.86 | $75.72 | 2026-03-31 13:05:19 |
| TXN-01012962 | UberEats | $46.35 | $13.90 | $32.45 | 2026-03-31 12:53:40 |
| TXN-01009838 | DoorDash | $83.83 | $25.15 | $58.68 | 2026-03-31 12:53:00 |
| TXN-01010737 | DoorDash | $81.28 | $24.38 | $56.90 | 2026-03-31 12:52:46 |
| TXN-01016486 | Toast | $76.11 | $1.98 | $74.13 | 2026-03-31 12:48:09 |
| TXN-01017115 | Toast | $39.02 | $1.01 | $38.01 | 2026-03-31 12:46:43 |
| TXN-01013367 | UberEats | $131.19 | $39.36 | $91.83 | 2026-03-31 12:46:38 |
| TXN-01012324 | DoorDash | $90.54 | $27.16 | $63.38 | 2026-03-31 12:45:18 |
| TXN-01012591 | UberEats | $118.99 | $35.70 | $83.29 | 2026-03-31 12:43:45 |
| TXN-01018797 | Square | $107.42 | $3.12 | $104.30 | 2026-03-31 12:42:22 |
| TXN-01017890 | Square | $53.62 | $1.55 | $52.07 | 2026-03-31 12:42:05 |