Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009374 | DoorDash | $106.85 | $32.05 | $74.80 | 2026-03-31 12:40:45 |
| TXN-01011018 | DoorDash | $132.23 | $39.67 | $92.56 | 2026-03-31 12:39:30 |
| TXN-01016919 | Toast | $135.21 | $3.52 | $131.69 | 2026-03-31 12:33:58 |
| TXN-01017264 | Toast | $131.45 | $3.42 | $128.03 | 2026-03-31 12:32:56 |
| TXN-01018265 | Square | $64.22 | $1.86 | $62.36 | 2026-03-31 12:31:44 |
| TXN-01010072 | DoorDash | $100.02 | $30.01 | $70.01 | 2026-03-31 12:30:41 |
| TXN-01015031 | GrubHub | $57.05 | $17.11 | $39.94 | 2026-03-31 12:28:43 |
| TXN-01019014 | Square | $71.29 | $2.07 | $69.22 | 2026-03-31 12:27:16 |
| TXN-01015250 | GrubHub | $146.02 | $43.81 | $102.21 | 2026-03-31 12:26:06 |
| TXN-01017854 | Square | $115.84 | $3.36 | $112.48 | 2026-03-31 12:24:18 |
| TXN-01009664 | DoorDash | $139.62 | $41.89 | $97.73 | 2026-03-31 12:23:25 |
| TXN-01009644 | DoorDash | $58.44 | $17.53 | $40.91 | 2026-03-31 12:21:53 |
| TXN-01011035 | DoorDash | $68.77 | $20.63 | $48.14 | 2026-03-31 12:21:39 |
| TXN-01017685 | Square | $103.98 | $3.02 | $100.96 | 2026-03-31 12:21:29 |
| TXN-01012163 | DoorDash | $120.02 | $36.01 | $84.01 | 2026-03-31 12:21:01 |
| TXN-01010617 | DoorDash | $152.27 | $45.68 | $106.59 | 2026-03-31 12:20:27 |
| TXN-01011662 | DoorDash | $87.93 | $26.38 | $61.55 | 2026-03-31 12:17:30 |
| TXN-01016280 | Toast | $64.12 | $1.67 | $62.45 | 2026-03-31 12:16:52 |
| TXN-01011718 | DoorDash | $120.99 | $36.30 | $84.69 | 2026-03-31 12:14:03 |
| TXN-01015164 | GrubHub | $116.21 | $34.86 | $81.35 | 2026-03-31 12:14:03 |
| TXN-01016222 | Toast | $105.61 | $2.75 | $102.86 | 2026-03-31 12:13:03 |
| TXN-01010952 | DoorDash | $75.61 | $22.68 | $52.93 | 2026-03-31 12:12:53 |
| TXN-01018399 | Square | $47.95 | $1.39 | $46.56 | 2026-03-31 12:12:27 |
| TXN-01014778 | GrubHub | $130.87 | $39.26 | $91.61 | 2026-03-31 12:10:54 |
| TXN-01012412 | UberEats | $156.38 | $46.91 | $109.47 | 2026-03-31 12:08:44 |