Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019002 | Square | $68.27 | $1.98 | $66.29 | 2026-03-31 12:06:22 |
| TXN-01019060 | Square | $143.81 | $4.17 | $139.64 | 2026-03-31 12:06:11 |
| TXN-01009769 | DoorDash | $67.12 | $20.14 | $46.98 | 2026-03-31 12:04:55 |
| TXN-01013604 | UberEats | $106.16 | $31.85 | $74.31 | 2026-03-31 12:04:05 |
| TXN-01009471 | DoorDash | $73.82 | $22.15 | $51.67 | 2026-03-31 12:04:01 |
| TXN-01013609 | UberEats | $135.23 | $40.57 | $94.66 | 2026-03-31 12:01:21 |
| TXN-01012055 | DoorDash | $137.92 | $41.38 | $96.54 | 2026-03-31 11:59:01 |
| TXN-01012074 | DoorDash | $109.19 | $32.76 | $76.43 | 2026-03-31 11:56:29 |
| TXN-01019823 | Clover | $131.51 | $3.16 | $128.35 | 2026-03-31 11:54:30 |
| TXN-01019398 | Clover | $88.69 | $2.13 | $86.56 | 2026-03-31 11:52:34 |
| TXN-01011435 | DoorDash | $112.03 | $33.61 | $78.42 | 2026-03-31 11:49:11 |
| TXN-01016967 | Toast | $121.84 | $3.17 | $118.67 | 2026-03-31 11:47:54 |
| TXN-01013027 | UberEats | $75.59 | $22.68 | $52.91 | 2026-03-31 11:45:05 |
| TXN-01017594 | Toast | $121.30 | $3.15 | $118.15 | 2026-03-31 11:44:55 |
| TXN-01011778 | DoorDash | $105.98 | $31.79 | $74.19 | 2026-03-31 11:36:40 |
| TXN-01014661 | UberEats | $70.17 | $21.05 | $49.12 | 2026-03-31 11:32:47 |
| TXN-01014133 | UberEats | $151.00 | $45.30 | $105.70 | 2026-03-31 11:31:35 |
| TXN-01019033 | Square | $128.36 | $3.72 | $124.64 | 2026-03-31 11:29:12 |
| TXN-01018269 | Square | $40.42 | $1.17 | $39.25 | 2026-03-31 11:29:10 |
| TXN-01018342 | Square | $60.60 | $1.76 | $58.84 | 2026-03-31 11:25:01 |
| TXN-01012878 | UberEats | $159.09 | $47.73 | $111.36 | 2026-03-31 11:23:16 |
| TXN-01015532 | GrubHub | $45.61 | $13.68 | $31.93 | 2026-03-31 11:15:12 |
| TXN-01014849 | GrubHub | $68.58 | $20.57 | $48.01 | 2026-03-31 11:13:44 |
| TXN-01018654 | Square | $69.91 | $2.03 | $67.88 | 2026-03-31 11:13:34 |
| TXN-01012349 | UberEats | $132.98 | $39.89 | $93.09 | 2026-03-31 11:12:42 |