Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009660 | DoorDash | $66.62 | $19.99 | $46.63 | 2026-03-31 11:12:09 |
| TXN-01012549 | UberEats | $70.46 | $21.14 | $49.32 | 2026-03-31 11:09:17 |
| TXN-01013407 | UberEats | $152.05 | $45.62 | $106.43 | 2026-03-31 11:06:09 |
| TXN-01019408 | Clover | $66.44 | $1.59 | $64.85 | 2026-03-31 10:58:11 |
| TXN-01015938 | Toast | $127.61 | $3.32 | $124.29 | 2026-03-31 10:55:40 |
| TXN-01014034 | UberEats | $75.11 | $22.53 | $52.58 | 2026-03-31 10:48:30 |
| TXN-01014145 | UberEats | $128.46 | $38.54 | $89.92 | 2026-03-31 10:44:43 |
| TXN-01018234 | Square | $55.98 | $1.62 | $54.36 | 2026-03-31 10:34:12 |
| TXN-01011067 | DoorDash | $140.03 | $42.01 | $98.02 | 2026-03-31 10:29:24 |
| TXN-01015835 | Toast | $60.68 | $1.58 | $59.10 | 2026-03-31 10:28:29 |
| TXN-01016968 | Toast | $69.08 | $1.80 | $67.28 | 2026-03-31 10:19:13 |
| TXN-01009889 | DoorDash | $68.83 | $20.65 | $48.18 | 2026-03-31 10:12:25 |
| TXN-01013705 | UberEats | $154.90 | $46.47 | $108.43 | 2026-03-31 10:11:03 |
| TXN-01012245 | DoorDash | $63.65 | $19.09 | $44.56 | 2026-03-31 10:08:11 |
| TXN-01012345 | UberEats | $80.69 | $24.21 | $56.48 | 2026-03-31 10:06:15 |
| TXN-01010495 | DoorDash | $77.73 | $23.32 | $54.41 | 2026-03-31 10:05:27 |
| TXN-01016310 | Toast | $97.76 | $2.54 | $95.22 | 2026-03-31 09:59:31 |
| TXN-01015883 | Toast | $69.39 | $1.80 | $67.59 | 2026-03-31 09:54:58 |
| TXN-01018780 | Square | $137.65 | $3.99 | $133.66 | 2026-03-31 09:46:50 |
| TXN-01018307 | Square | $81.69 | $2.37 | $79.32 | 2026-03-31 09:40:51 |
| TXN-01018192 | Square | $74.34 | $2.16 | $72.18 | 2026-03-31 09:40:29 |
| TXN-01015770 | Toast | $51.17 | $1.33 | $49.84 | 2026-03-31 09:34:52 |
| TXN-01009842 | DoorDash | $117.66 | $35.30 | $82.36 | 2026-03-31 09:27:27 |
| TXN-01010778 | DoorDash | $83.23 | $24.97 | $58.26 | 2026-03-31 09:17:53 |
| TXN-01015702 | GrubHub | $68.06 | $20.42 | $47.64 | 2026-03-31 09:09:54 |