Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018069 | Square | $63.36 | $1.84 | $61.52 | 2026-03-31 09:01:33 |
| TXN-01017613 | Toast | $52.03 | $1.35 | $50.68 | 2026-03-31 08:34:31 |
| TXN-01012911 | UberEats | $140.86 | $42.26 | $98.60 | 2026-03-31 08:31:07 |
| TXN-01019648 | Clover | $66.04 | $1.58 | $64.46 | 2026-03-31 08:30:16 |
| TXN-01010048 | DoorDash | $57.43 | $17.23 | $40.20 | 2026-03-31 08:20:54 |
| TXN-01014146 | UberEats | $113.32 | $34.00 | $79.32 | 2026-03-31 08:08:12 |
| TXN-01011832 | DoorDash | $138.42 | $41.53 | $96.89 | 2026-03-31 08:06:21 |
| TXN-01013949 | UberEats | $156.89 | $47.07 | $109.82 | 2026-03-31 08:03:24 |
| TXN-01013828 | UberEats | $93.80 | $28.14 | $65.66 | 2026-03-31 07:53:22 |
| TXN-01014067 | UberEats | $125.18 | $37.55 | $87.63 | 2026-03-31 07:44:01 |
| TXN-01009398 | DoorDash | $100.69 | $30.21 | $70.48 | 2026-03-31 07:41:46 |
| TXN-01016409 | Toast | $143.98 | $3.74 | $140.24 | 2026-03-31 07:31:24 |
| TXN-01015797 | Toast | $42.48 | $1.10 | $41.38 | 2026-03-31 07:29:06 |
| TXN-01017687 | Square | $144.38 | $4.19 | $140.19 | 2026-03-31 07:21:07 |
| TXN-01017697 | Square | $129.69 | $3.76 | $125.93 | 2026-03-31 07:18:05 |
| TXN-01018252 | Square | $70.57 | $2.05 | $68.52 | 2026-03-31 07:09:51 |
| TXN-01012753 | UberEats | $101.21 | $30.36 | $70.85 | 2026-03-31 07:07:35 |
| TXN-01012111 | DoorDash | $86.70 | $26.01 | $60.69 | 2026-03-30 23:50:02 |
| TXN-01019274 | Clover | $41.57 | $1.00 | $40.57 | 2026-03-30 23:37:18 |
| TXN-01010319 | DoorDash | $45.81 | $13.74 | $32.07 | 2026-03-30 22:57:46 |
| TXN-01016481 | Toast | $41.18 | $1.07 | $40.11 | 2026-03-30 22:52:12 |
| TXN-01009497 | DoorDash | $92.70 | $27.81 | $64.89 | 2026-03-30 22:37:23 |
| TXN-01014530 | UberEats | $134.10 | $40.23 | $93.87 | 2026-03-30 22:37:19 |
| TXN-01012749 | UberEats | $108.04 | $32.41 | $75.63 | 2026-03-30 22:11:22 |
| TXN-01019111 | Square | $107.41 | $3.11 | $104.30 | 2026-03-30 22:05:07 |